Subaru BRZ, Scion FR-S lead the pack of fastest-selling cars

2013 Scion FR-S & 2013Subaru BRZ

Subaru Lease and Scion Lease dealers are experiencing little difficulty obtaining homes for BRZ and FR-S models. The sport coupes are rated one and two among the list of cars that spend the least days on dealer lots. Reported by Edmunds, the BRZ takes just four days to go, as well as the FR-S at five days. Normally, it’s going to take dealers 53 days to maneuver new models. Both machines are encompassed by a halo of buzz and lots of pent-up desire. Subaru began selling the BRZ in the U.S. at the end of April, while Scion gave the very first 86 FR-S buyers the opportunity to visit California to get a little track time in their new purchases.

2013 Subaru BRZ front view

2013 Subaru BRZ back view

Then there’s the situation of low supply. Toyota is only going to sell 10,000 Scion FR-S units in the U.S. this year while Subaru will only offer buyers 6,000 BRZ coupes. That number will improve in 2013, but that is a quite a while from now. Based on The New York Times, in Japan, the very first curiosity about the BRZ was a full four times greater than Subaru anticipated.

2013 Scion FR-S Front view

2013 Scion FR-S back view

How come the manufacturing numbers so low while demand seems really at high level? Subaru based its production forecasts on WRX sales, and estimated a rear-wheel-drive model would see lower interest. Ends up, at least initially, Subaru was obviously a bit too practical.

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